C336 A Complete Reversal
C336 A Complete Reversal
In order to help Huahe Alliance slaughter the low-end cars in the market, the waiter focused on designing the exterior of the three cars. If they didn't pay attention to the cost-effective ratio, these three low-end models It will be the entire 150,000 yuan market... The most perfect exterior design can attract the attention of consumers. Other than that, these three cars were equipped with 1.4 and 1.6 versions of Dongchen's second-tier engine. Zhang Yunfeng did not authorize the Huahe Alliance to have better technology. However... This time, he made an exception and provided the Huahe Alliance company with a special aluminum alloy to manufacture new engines.
As for special steel alloy, Zhang Yunfeng did not authorize it. In fact, even he did not have the authority to give this material to a second company other than Dong Chen. The reason he sold it to Mitsubishi was to cheat Donghu in the dark. He couldn't sell the real special steel alloy no matter what. Even if he were to enter the hands of the Huahe Alliance members, there might be hidden troubles. The higher ups would never agree to it.
After the new Dongchen model was officially announced, its price was also directly announced. According to the different configurations, the price ranged from 50,000 to 100,000 yuan. Dongchen also promised the consumers that all of the distributors of Dongchen would sell it. As for these three new models... They would also authorize the production and sales of all the members of the Huahe Alliance. As for the quality... Dong Chen would be in charge of checking the models and using Dong Chen's technology.
After this piece of news was released, the crazy competition in the market immediately cooled down. The speed at which the temperature dropped was unbelievable.
Without a doubt, the low-end consumers had high expectations for Dong Chen. They had been waiting for the Dongchen Automobile to enter the low-end model, and now, Dong Chen had really come.
The consumers did not mind that the three models were manufactured by the members of the Huahe Alliance, and not Dong Chen himself. The reason was that the S1, S2, C1, C2 models had been manufactured for the Huahe Alliance. The market recognition was very high, and the S2 models could be produced. This kind of low-end model would definitely not have any problems with quality.
The Huahe Alliance announced that in the next month, except for Dong Chen, all the members of the Huahe Alliance would be produced. They would devote all their efforts to the production of SL 3 models, which was expected to be the largest production in the early stages. It could reach more than 1.2 million cars per month, and it might be further improved in the later stages.
The model of the cars had been determined, and all the major Huahe Alliance manufacturers had also started to invest in the specific production work. The SL series going public was only a problem of the manufacturing process. Compared to that, the brand value of Toyota and the cost-performance ratio of cars were... However, the market had stopped buying Toyota cars. Even those who had bought Toyota cars were filled with regret.
The most ironic thing was that, three hours before Dong Chen announced the new model of Toyota cars, just now, he had announced that they had completed the research and development of the low-cost version of flying cars. The low-cost version of the car had all been finalized and was being put into production. However, after a short three hours, Dong Chen had made them so angry that they vomited blood. The low-speed cars of Japanese, Ford, and other companies had also been finalized. There was still no time to announce it.
No one had thought that Dong Chen would move so quickly. Everyone thought that... Dong Chen was only focused on the domestic and international high end markets. He didn't expect that they would be interested in the low-end markets. What caused the Japanese Enterprise to collapse was that they thought that Dong Chen did not have any extra productivity to compete with them in the low-end markets. It was just like how the Northern Crocodile people thought that the Germans would not fight with them on both fronts.
And Dong Chen really did not fight on two fronts. He did not pull out his main force from the west, but instead drew out all the troops from the Dongwo and Italy to the east.
The other members of the Huahe Alliance company completely gave up on their main business. They cut their production line in half, half for Dong Chen to produce, and the other half for themselves to produce the model of Dong Chen.
An hour before Dong Chen released the news, the entire Toyota world's production line was frantically working. Therefore... They were trying their best to make a huge profit in the low-end market. But... An hour later, Zhang Fushifu, who almost had a heart attack, ordered 80% of Toyota's production lines to be shut down.
There was nothing left to do!
Zhang Fushifu was disheartened. He understood in his heart that Dongwo, car, Manufacturing Enterprise... There was no way to do it anymore. There was no way to do it in the entire world. Dong Chen's current stance clearly showed that he wanted to fight them until the end. Wherever they went, Dong Chen would chase after them, not giving him any chance at all. Now, the entire Huahe Alliance company was squeezing the survival space of Toyota. Toyota's plate was too big. He would have to take this fatal blow. He was no longer able to continue.
Zhang Fushifu understood in his heart that Dong Chen had a great purpose in killing him. He did not kill him for the sake of the market, he did it for the sake of killing him. The next step, wherever he went, he would follow. He was his nightmare, the devil that he would never be able to get rid of!
Toyota's final struggle had failed. Although the Huahe Alliance had not been truly created, it was precisely because of the SL model that Dong Chen announced that it was like pouring a bucket of cold water on the heads of the consumers who had been knocked out by the low-end Toyota cars. They calmed down. They no longer felt that the low-end Toyota cars were a great opportunity that could not be missed. They began to calm down and began to have sufficient patience. They waited, waiting for Dong Chen's arrival.
Zhang Fushifu also knew that Dong Chen was able to release such a perfect design within a few days. This showed that Dong Chen had already planned for the low-end cars. He had crashed into his gun.
Toyota had designed the low-end cars and modified the production line. The vigorous life force only lasted for a few days, like the last rays of light.
And it was even more difficult for Toyota. After all, Toyota had earned a lot in these few days. But what about them? They had just designed a new model and hadn't had the time to launch it yet. They were beaten to death with a single blow. It was like a new recruit who had been training for a few months. Just as they were about to enter the battlefield, they were killed in the new recruits' training camp. He suffered heavy losses.
A short day later, Zhang Fushifu held a meeting of the board of directors. Zhang Fushifu called for a meeting of directors. He said sadly, "Toyota, the number one car Manufacturing Enterprise in the world with sales of more than 10 million this year. Under Dong Chen's constant killing, the high-end market was lost. It has lost the high-end, middle, low, and even the low-end market that has just been developed. It has lost the hybrid market that we were so proud of. They lost the Pika market and the MPV market, not including a few days ago. The crazy sale of low-end cars, Toyota's global sales in the last month... Right now, we still have 1.6 million cars that we can't sell. There are also 1.1 million cars that were forced to stop during the manufacturing process, resulting in heavy losses."
The entire meeting room was silent. All the directors had extremely sorrowful and heavy expressions on their faces. They were well aware of the situation that Zhang Fushifu was talking about. It was even the situation where Zhang Fushifu had convened this board of directors. They were also well aware of it.
After that, Zhang Fushifu said, "Continuous losses and the accumulation of resources have consumed a large amount of our cash flow. Although Toyota currently doesn't need to apply for bankruptcy protection from the government, but if we continue like this... It won't be long before we run out of money. I'm afraid that when the time comes... There's not a single bank in the world that will provide loans to Toyota, I think... It's time for us to completely stop 90% of our productivity. We need to think of a way to sell off 90% of our production capacity, and we also need to think of a way to sell off the new cars we have in our hands. Even if we lose money, we have to make a depreciation, and then we can withdraw from the international market. From now on, we will only be doing the domestic market. "
This decision was undoubtedly painful. This was equivalent to the glorious colonization empire of the past. Deciding to give up all the colonization lands in the world and withdraw all the immigrants is just as painful and full of pain. The Dongwo Market was getting smaller and smaller, and it was already close to saturation. If Toyota retreated to China, then all the cars and Manufacturing Enterprise in the Dongwo... They would choose to retreat.
This also meant that the entire Dongwo automotive manufacturing industry had been lost in the overseas market. The only fortunate thing was that Dong Chen had already announced that he would not enter the Dongwo's domestic market.
In the entire world, there were only three markets that Dong Chen would not be involved in. One was the Dongwo, the other was the Cold Country, and one was the Northern Chill Country.
Donghu would not dream of selling the car to the Cold Country at such a time. Their demand was even smaller. Their local business was even more tragic than the Japanese Enterprise, and the mentality of the Cold Country people was the same. They did not have the ability to expand the market to Dongwo, and both of them had a common understanding. You could not do business with a country like the Northern Chill Country. First of all, their spending ability was pitifully low. Secondly, they would not give the outside world a chance to enter.
This situation is equivalent to the automotive industry of the two countries, Japan and Korea, instantly deteriorating by 30 years.
Similar to the Dongwo Enterprise, the biggest problem that the modern Cold Country manufacturing industry faced was how to make a change in their overseas production line.
The production line was a fixed asset, but to maintain a fixed asset, it required a large amount of capital investment. Even if all the personnel were removed, only a security team was left to guard the door. Its land usage fees, all kinds of taxes and expenditure, are also a huge amount that the companies of the two countries cannot bear. If they could sell these production lines, they could at least leave some cash on hand.
But, who the f * ck would they sell it to?
To find his old nemesis, the public? Tell them that we want to sell the production line to you? The Volkswagen people will definitely say, screw you. Even if you give us a discount, we don't want it. It was like a vegetable worker, who would buy it if they had nothing better to do? They can't buy it even if it's free because they can't sell it.
Sell it to a Mercedes-Benz BMW?
Stop joking, the two of them were too busy with their own affairs. They retracted their front lines and went home to play MBV with the public. How could they have the time to clean up this mess?
After considering it over and over again, there was only one company in the world that could buy their production line, and that was Dong Chen.
However, Donghu had a strong will to not admit defeat, even if he was chased back to his hometown. He would never be willing to sell his production line to Dong Chen. Wouldn't that make Dong Chen even more powerful? The Cold Country man was even more petty in his heart. If he could sacrifice his own production line... If they let Dong Chen sacrifice one as well, then they would want to burn down all their overseas production lines. This originated from the jealousy in their bones. It was as if they had both bought the lottery. I won 150,000 second prize, and you won five million first prize. Then I'd rather we both didn't win.
What the hell are you playing with someone like him for?
The Japanese Enterprise only asked for the Cold Country company's opinion on how to deal with the production line. After all, their situation was the same. First of all, they could guarantee that Dong Chen would not come to the mainland to compete with them. Secondly, they had a large number of production lines in China and other countries.
The answer given by modern cars was very firm, "Even if I sell the production line to iron, I will never sell it to Dong Chen!"
Donghu greatly praised the stubbornness of modern cars. Just as they decided to disassemble and sell all the production lines, "Modern has privately submitted an offer to sell the two production lines in China to Dong Chen."
Regarding this, Zhang Fushifu was so angry that he cursed. He shouted that he would never believe the Cold Country people again.
And Dong Chen was very interested in Qiya and Modern's sale offer. It was in terms of production capacity. To the current Dong Chen, the more the better. He wanted to buy a ready-made one and modify it. It was much faster and more effective than building something from nothing.
The Cold Country man also knew that now was not the time for him to have the right to speak. The news of him selling the production line could not be covered with paper in the industry. If other companies followed suit, dong Chen was very likely to lean towards the production line of the three countries of Germany, Japan, and America, and not the Cold Country.
The modern production lines in China were all joint production lines, including the modern brand and Qiya brand. What they wanted to discuss was to transfer the shares of the two brands to Dong Chen.
Dong Chen was very interested in this proposal. Within two days, Long Xiaoyue would decide on the ownership of the two brand production lines at 30% market price. She would get 50% of the shares of the two brand production lines from the hands of the modern car CEO at 30% market price.
Shortly after, North Automaton Group and East Wind Group both gave the shares of the joint brand to Dong Chen at 120% market price. The joint production line did not mean much to them, so they might as well sell it to Dong Chen directly. They would do him a favor that went with the flow.
Once the news that the production line had been resold spread, the Dongwo Enterprise could no longer sit still. They had the most production lines in China, and if they could change it, not only could they stop spending on the production line, but most importantly... They could also exchange for a portion of cash. Therefore, the tough attitude from before was gradually dispersed because of the Cold Country people. The first one to find Dong Chen was the Japanese.
Zheng Province's Japanese production and East Wind's Japanese production were actually owned by the Japanese and East Wind companies. It could be said that East Wind was their long-time partner. When they saw that East Wind had also sold their shares in East Wind and Daqiya, Japanese production privately conversed with the person in charge of East Wind Corporation. They hoped that East Wind would be able to pull the strings and transfer the production line to Dong Chen. The reason why Dongfeng had come out to take the lead was because he wanted to raise the price. After all, Dong Chen had cut down the price of the modern era by a little too much. It was simply a bloody killing price.
When the person in charge of Dongfeng went to look for Dong Chen, Zhang Yunfeng agreed readily. After all, it was the first Japanese Enterprise that could not hold back anymore and successfully won the Japanese market. It would give the other companies a huge sway. Hence, Zhang Yunfeng waved his hand and bid for the Japanese company for the first time. It was also an indisputable final bid: 50% of the market price.
The delighted Japanese representative was sent to China to sign the contract the next day. In just an hour, the Japanese products sold the hot potato in China to Dong Chen. After that, dong Chen paid all the funds in one go. The Japanese representative bowed and greeted him for an hour. Then, he happily returned to his country...
The previous one. The Dongwo and the Manufacturing Enterprise were solid dams. However, once an opening was opened, the entire dam could no longer withstand the immense pressure inside and instantly collapsed!
This was the same for the production line in Hua. Keeping him alive was the same as raising a vegetable. It was also a good thing that the daily production was able to obtain 50% of the market price. It was better than disassembling and selling scrap metal, right? Even dismantling scrap metal required manual investment.
However, when the people from Toyoda rushed to China, Dong Chen's offer was indeed 45% of the market price.
Toyoda was depressed, but Dong Chen's words made Toyoda throw away his depression and immediately sign the contract.
Dong Chen's representative conveyed Zhang Yunfeng's words. In the future, the price of every Japanese Enterprise that sold the production line would be reduced by 5% compared to the market price, all the way until the 30% Ice-Point price.
In other words, if Oda hesitated and the other Japanese Enterprise took the lead, 5% would be gone. If he was a little later, he might lose even more.
After the signing of the contract, the shares of East Wind and Toyoda production lines were all sold, leaving nothing behind.
The withdrawal of Japan and Toyoda made the consumers of China extremely excited. China had used more than 30 years to implement the policy of reform and opening up. In the past 30 years, china's automotive market had almost become a colony of foreign car brands. If not for the presence of the country's laws... The fully open up of the limited market, the domestic automotive market would probably be even more completely investing. Now, Dong Chen had started to drive away the colonists one step at a time! In other words, from now on, it would no longer be foreign brands coming to China to make money. Instead, it would be China's Automobile Enterprise, going overseas to make money, and expanding their colony!
In a short year, the situation of more than 30 years had completely changed!